Mailers Forum Sponsored by
The Greater Illinois Postal Customer Council (GIPCC)
The United States Postal Service




 

EDUCATIONAL SESSIONS


#1 Intelligent Mail® Barcodes rule!-and will become a rule for receiving discounts in 2009. Discover how Intelligent Mail® can streamline addressing, preparation, acceptance, processing, transportation, and delivery methods. Learn how total mail visibility relies on integrated set of systems and how intelligent barcodes can apply, not only to mail pieces, but also to containers and equipment. Communicating data about mail quality, status, and location creates value for mailers and for the Postal Service™. It's time to jump in and get in-depth information on how Intelligent Mail can be implemented in your business to allow ultimate end-to-end visibility in the mail stream.
Speaker: Tom Day - Sr. Vice President, Intelligent Mail & Address Quality, USPS Headquarters


#2 Addressing and List Management Services - Hear from an expert on how you can maximize address quality and turn your data into actionable information to drive greater business results. Effective Nov. 23, the Postal Service is increasing its effort to improve the percentage of deliverable mail by revising the Move Update standards. The Move Update standards provide ways for mailers to reduce the number of mailpieces that require forwarding or return by the periodic matching of a mailer's address records with customer-filed change-of-address orders. Learn about this and all the service available to improve your lists.
Speaker: Alice Van Gorder - Manager, Address Management, USPS National Customer Service Center, Memphis, Tennessee



#3 Greening of the Mail
Sustainability continues to take center stage-and marketers need to help create "greener" direct marketing campaigns. Deliver magazine, the customer publication from the USPS has focused on "going green" within its own pages-devoting an entire issue to the subject and printing the magazine on recycled paper using environmentally friendly ink. This session helps direct marketers take a page out of Deliver and follow the lead of so many American companies, both large and small, which are going green. Learn the myths about environmentally friendly products and how you can use the mail medium in a dynamic, resource-friendly way. Learn how you can leverage green-smart practices to impact consumer response. Sustainability continues to take center stage-and marketers need to help create "greener" direct marketing campaigns.
Speaker: Cathrine Moriarty - Direct Mail Advocate, USPS Advertising, Headquarters


Just added! A 4th session!

Session #4 US Postal Service Shipping Services
- Learn about the changes occurring in Package Shipping. What new products have been developed and what improvements have been made to meet the ever changing needs of today’s shippers. When it comes to packages, from drop off, to delivery, to returns, the US Postal Service has you covered.



Wednesday, Sept 17, 2008
Medinah Banquets
550 Shriner's Drive

Addison, IL